The Resource Deconstructing user participation : why in the digital era advertising income Is different from other business income

Deconstructing user participation : why in the digital era advertising income Is different from other business income

Label
Deconstructing user participation : why in the digital era advertising income Is different from other business income
Title
Deconstructing user participation : why in the digital era advertising income Is different from other business income
Creator
Subject
Language
eng
Summary
This paper describes various methods of monetizing different types of user-enerated data within digital business models and concludes that the user participation is higher in income generation through advertising as opposed to through pay-as-you-go fees. The differentiation of advertising income is also supported by an analysis of the beneficiaries of network effects, by a survey of the financial statements of the biggest digital service companies and by practical examples that challenge arguments brought forward by the OECD and European Union for taxing digital business profits in market jurisdictions
Citation source
In: International transfer pricing journal. - Amsterdam. - Vol. 27 (2020), no. 3 ; p
http://library.link/vocab/creatorName
Vėgėlytė, E
Geographic coverage
International
Language note
English
http://library.link/vocab/subjectName
  • transfer pricing
  • digital economy
  • user participation
  • business profits
  • value chain analysis
Label
Deconstructing user participation : why in the digital era advertising income Is different from other business income
Instantiates
Publication
Label
Deconstructing user participation : why in the digital era advertising income Is different from other business income
Publication

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