The Resource Brand valuation in business practice part 2

Brand valuation in business practice part 2

Label
Brand valuation in business practice part 2
Title
Brand valuation in business practice part 2
Creator
Subject
Language
eng
Summary
This article presents the research design and results of a recent empirical study on brand valuation practice in Europe. Moreover, concise recommendations and practical advice for managers and tax authorities considering monetary brand valuation are provided, together with a summary of main study findings. Part 1 of this article, providing an introduction to the topic (section 1.) and critical literature review (section 2.), was published in the previous issue of the International Transfer Pricing Journal
Citation source
In: International transfer pricing journal. - Amsterdam. - Vol. 19 (2012),
Language note
English
Label
Brand valuation in business practice part 2
Instantiates
Publication
Label
Brand valuation in business practice part 2
Publication

Library Locations

    • IBFD Library AmsterdamBorrow it
      Rietlandpark 301, Amsterdam, 1019 DW, NL
      52.37366609999999 4.9336932
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